CONSULTANT BRAND MARKETING, COMMUNICATIONS & SOCIAL MEDIA INFLUENCER STRATEGIST

NOV 18 - To date 

 

 

N BROWN GROUP, LONDON & MANCHESTER, UK, SEPTEMBER, 2017 – SEPT 2018

 

HEAD OF GLOBAL COMMUNICATIONS - INTERIM ROLE

Key Achievements:

1.  Ireland, looking after 3 key brands, SIMPLY BE, JD WILLIAMS AND and, Australia, Acted as Head of Global Communications by overseeing brand launches in key target markets including USJACAMO.

2. Developed and adapted global communications strategy for all 3 brands.

3. Increased and Accelerated US SIMPLY BE Social media following growth and engagement by 60% and

   Australia social media following and engagement increase by 20%

4. Lead on the development and implementation of localized international PR plans in partnership with the internal PR team as well as external PR agencies, to drive brand awareness in new and existing international markets including the USA and Australia to drive Digital-first strategy.

5. Campaign generation and execution

6. Built test, measure and optimized campaign model to meet pipeline goals.

7. Implemented Influencer and social media strategy which included “Viral” and talkable moments within the PLUS

   & Curve Community.

8. Worked with wider marketing team including SEO, CRM, acquisitions, paid search, affiliate networks to ensure

   one tone of voice for the brand.

9. KPI’s, goal setting and management of entire inhouse team and external agencies.

10. Increased positive brand sentiment by 40% across international markets.

 

HOXBY COLLECTIVE, LONDON, UK, MARCH, 2017 – SEPTEMBER, 2017

COMMUNICATIONS CONSULTANT - GLOBAL ROLE

Key Achievements:

1. Developed communications and influencer launch strategy for start-up retailers and e-tailers

2. Created 25% uplift in sales with the launch campaign for ISAWITFIRST.com 2 weeks after launch

3. Lead and managed Global Communications, Influencers and content teams across brands

4. Launched ambassadorship program to increase retention and loyalty across the business.

 

SOSANDAR.COM, LONDON & MANCHESTER, UK, AUGUST 2016 – NOVEMBER 2016

HEAD OF COMMUNICATIONS - CONTRACT ROLE

Key Achievements:

1. Administered PR Launch strategy and hosted launch media and influencer events

2. Attained over £100,000 worth of print, online and TV coverage in 9 weeks

3. Developed PR, Social, and Influencer strategy for the year

4. Created brand identity and social media buzz amongst target demographic

5.  

 

BOOHOO COM, LONDON, UK, JUNE, 2015 – AUGUST, 2016

HEAD OF PR AND COMMUNICATIONS

 

Key Achievements:

 

1. Built the Global PR and communications strategy for the UK and other key markets including the USA, Australia, South Africa, UAE.

2. Led Brainstorm for all creative ideas across the marketing floor.

3. Boosted AVE increase of 48% from June 2015 till August 2016 via brand activation, influencer and

   social media outreach, and brand collaborations

4. Created advantageous press opportunities in a variety of print and online publications, including Vogue

   and Refinery29 which led to positive and balanced brand sentiment.

 

ETHICAL FASHION INITIATIVE - INTERNATIONAL TRADE - UNITED NATIONS: LONDON, LAGOS, and ACCRA.  OCTOBER, 2014 – FEBRUARY, 2015

CREATIVE CONSULTANT

 

Key Achievements:

 

1. Facilitated introductions of EFI to international and African luxury brands for collaborations with local artisans across Africa.

2. Pioneered  strategic engagement of African luxury brands  with high-profile e-commerce platforms and sponsors

 

 

AFRICAN CREATIVE COLLECTIVE, LONDON, LAGOS, ACCRA AND KENYA, MARCH 2014 – JUNE 2015

AGENCY DIRECTOR

 

Key Achievements:

1. Marketed and worked with various contemporary African fashion brands, including Chichia London, Orange Culture and Josh & Nicol

2. Conferred with international fashion brands on entry and penetration into African markets such as Nigeria, Ghana, Kenya, South Africa, Botswana

3. Collaborated with ASOS on their ASOS AFRICA strategy.  Oversaw fashion production for Chichia London x ASOS and collaborated on editorial and campaign shoots in Africa

4. Planned presentations and press events in the UK and US  such as Arise Fashion Week NYC / Fashion Scout at London Fashion Week

5. Curated art/fashion installation called “HOME AFFAIRS” for NOW GALLERY London.

6. Compiled and created a new bi-monthly “AFRO HAIR AND BEAUTY” Column for Cosmopolitan magazine online.  Impressions was seen by over  50,000 thousand readers each month.

 

 

RIVER ISLAND RETAILERS 2009 - 2013

HEAD OF UK PRESS

Key Achievements:

1. Fulfilled a key role in the major rebrand of River Island, with UK sales growth in the UK and Internationally

2. Acted as host of River Island TV for 41/2 years and functioned as ashion editor for River Island Instore and online Magazinef

3. Fostered press relationships, driving River Island key messages across short and long-lead titles, short lead and weekly print magazine. Relationships also included online magazines and fashion sites, as well as digital influencers

4. Increased brand awareness and talk-ability - positive brand sentiment by 65%

5. Cultivated relationships with new brand ambassadors, Influencers and celebrities

6. Established River Island Secret Sessions, securing new talent to perform in stores

7. Assumed integral role in collaboration with Rihanna for River Island

8. Collaborated closely with My Beautiful City (Production agency) on the launch at London Fashion

   Week, in-store launch, and opening ceremony in NYC

9. Partnered with The British Fashion Council on the Fash/On Film initiative sponsored by River Island,

   and working alongside globally renowned production agencies and individuals to ensure seamless execution.

 

 

NEW LOOK RETAILERS LTD., LONDON, UK, JULY, 2004 – FEBRUARY, 2009

 

 

 

PR MANAGER

 

Key Achievements:

1. increased sales by increasing public awareness of the brand by 33%

2. Developed PR bible and benchmark for In house PR team